Apple Intelligence, iPhones, and the rest of WWDC 2024 | The Vergecast
11 Jun 2024 (6 months ago)
Apple's AI Announcements at WWDC
- Apple unveiled updates to its operating systems at WWDC, focusing on AI features and intelligence.
- Apple Intelligence, the company's approach to AI, includes various components, with a limited integration of ChatGPT.
- Apple emphasized its commitment to user privacy and highlighted the principles guiding its AI development.
- The integration of ChatGPT in Apple Intelligence is limited and feels like an afterthought compared to other features.
- Apple plans to support multiple AI models in the future, with ChatGPT being the starting point due to its market leadership.
- Apple announced new AI features coming to iOS 18, including improved Siri capabilities, on-device AI processing, and a secure private compute cloud service.
- Apple released a white paper explaining the technical details of the new AI features.
- Apple's approach involves using blockchain technology to verify the security of the cloud servers and prevent targeted attacks.
- Apple announced a new private compute cloud service that will allow users to process their data on Apple's servers without storing it there.
- Apple believes that this new service will allow it to continue to sell iPhones in China and other countries with strict data privacy laws.
Siri and AI-Powered Features
- Siri's expanded capabilities were highlighted, including the ability to perform tasks based on personal context and app integrations.
- Siri now supports text input, eliminating the need for voice commands only.
- A new feature allows users to nod or shake their head to respond to Siri's queries when using AirPods.
- Apple is expanding Siri's capabilities and availability but limiting its compatibility to newer devices.
- Apple introduced new APIs and access to underlying system features, providing developers with more opportunities for innovation.
- Despite strained developer relations, Apple aims to attract developers to create apps for its platform.
- Apple is facing competitive pressure and sees this move as an opportunity to strengthen its market share and counter AI systems like OpenAI.
iOS 18 Personalization and Features
- iOS 18 introduces new personalization features, including customizable lock screens, control center, and home screen widgets.
- A new "hidden apps" feature allows users to create a folder of locked apps for privacy.
- Apple's attempt at color theming across the home screen has received mixed reactions.
- The speaker highlights the integration of Ford's app with the control center, allowing users to control their vehicles directly from their phones.
- The speaker praises the new flashlight widget and its customizable beam width.
- The speaker rejoices over the introduction of RCS (Rich Communication Services) messaging but notes the lack of enthusiasm from the audience during the announcement.
- New iMessage features include the ability to use any emoji as a tapback and custom emojis.
- Game Mode prioritizes the performance of controllers and Bluetooth devices.
- The Photos app received a redesign with new albums.
iPad and macOS Updates
- The iPad received minor updates, including the ability to take over a parent's screen during FaceTime and a handwriting font feature called "smart script."
- iPhone mirroring on Mac allows users to run iOS apps on Apple silicon Macs without porting them.
- Automatic window tiling was finally added to macOS.
- Safari now has built-in AI summaries for web pages, which can be turned off.
- Safari is adding new features, including a reader mode and a viewer mode that pops up videos for native picture-in-picture viewing.
- Several games, including Death Stranding, Assassin's Creed, and Control, will be available on Mac.
Apple Watch and AirPods Pro Updates
- WatchOS has received updates, including the ability to log rest days, change goals throughout the week, and track new health metrics.
- AirPods Pro 2 will feature new head gesture controls, allowing users to control music and other functions by moving their heads.