Apple Intelligence, iPhones, and the rest of WWDC 2024 | The Vergecast

11 Jun 2024 (6 months ago)
Apple Intelligence, iPhones, and the rest of WWDC 2024 | The Vergecast

Apple's AI Announcements at WWDC

  • Apple unveiled updates to its operating systems at WWDC, focusing on AI features and intelligence.
  • Apple Intelligence, the company's approach to AI, includes various components, with a limited integration of ChatGPT.
  • Apple emphasized its commitment to user privacy and highlighted the principles guiding its AI development.
  • The integration of ChatGPT in Apple Intelligence is limited and feels like an afterthought compared to other features.
  • Apple plans to support multiple AI models in the future, with ChatGPT being the starting point due to its market leadership.
  • Apple announced new AI features coming to iOS 18, including improved Siri capabilities, on-device AI processing, and a secure private compute cloud service.
  • Apple released a white paper explaining the technical details of the new AI features.
  • Apple's approach involves using blockchain technology to verify the security of the cloud servers and prevent targeted attacks.
  • Apple announced a new private compute cloud service that will allow users to process their data on Apple's servers without storing it there.
  • Apple believes that this new service will allow it to continue to sell iPhones in China and other countries with strict data privacy laws.

Siri and AI-Powered Features

  • Siri's expanded capabilities were highlighted, including the ability to perform tasks based on personal context and app integrations.
  • Siri now supports text input, eliminating the need for voice commands only.
  • A new feature allows users to nod or shake their head to respond to Siri's queries when using AirPods.
  • Apple is expanding Siri's capabilities and availability but limiting its compatibility to newer devices.

Developer Tools and Ecosystem

  • Apple introduced new APIs and access to underlying system features, providing developers with more opportunities for innovation.
  • Despite strained developer relations, Apple aims to attract developers to create apps for its platform.
  • Apple is facing competitive pressure and sees this move as an opportunity to strengthen its market share and counter AI systems like OpenAI.

iOS 18 Personalization and Features

  • iOS 18 introduces new personalization features, including customizable lock screens, control center, and home screen widgets.
  • A new "hidden apps" feature allows users to create a folder of locked apps for privacy.
  • Apple's attempt at color theming across the home screen has received mixed reactions.
  • The speaker highlights the integration of Ford's app with the control center, allowing users to control their vehicles directly from their phones.
  • The speaker praises the new flashlight widget and its customizable beam width.
  • The speaker rejoices over the introduction of RCS (Rich Communication Services) messaging but notes the lack of enthusiasm from the audience during the announcement.
  • New iMessage features include the ability to use any emoji as a tapback and custom emojis.
  • Game Mode prioritizes the performance of controllers and Bluetooth devices.
  • The Photos app received a redesign with new albums.

iPad and macOS Updates

  • The iPad received minor updates, including the ability to take over a parent's screen during FaceTime and a handwriting font feature called "smart script."
  • iPhone mirroring on Mac allows users to run iOS apps on Apple silicon Macs without porting them.
  • Automatic window tiling was finally added to macOS.
  • Safari now has built-in AI summaries for web pages, which can be turned off.
  • Safari is adding new features, including a reader mode and a viewer mode that pops up videos for native picture-in-picture viewing.
  • Several games, including Death Stranding, Assassin's Creed, and Control, will be available on Mac.

Apple Watch and AirPods Pro Updates

  • WatchOS has received updates, including the ability to log rest days, change goals throughout the week, and track new health metrics.
  • AirPods Pro 2 will feature new head gesture controls, allowing users to control music and other functions by moving their heads.

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