Apple Vision Pro: Startup Platform Of The Future?

22 Feb 2024 (9 months ago)
Apple Vision Pro: Startup Platform Of The Future?

Apple Vision Pro

  • The Apple Vision Pro combines Apple's expertise in hardware and software, featuring custom silicon, high-resolution displays, and eye tracking.
  • It uses a pass-through video feed for reduced technical challenges compared to optical AR approaches.
  • The Vision Pro optimizes pixel density based on eye focus for high-fidelity visuals while managing heat dissipation and battery life.
  • The R1 co-processor handles high data bandwidth from multiple sensors, enabling real-time processing of sensor data.

Comparison with Self-Driving Cars

  • AR headsets like the Vision Pro share similarities with self-driving cars in terms of localization and mapping (SLAM), but with increased hardware complexity due to compact form factors and user comfort.

Focus on Productivity

  • Unlike Meta's devices, the Vision Pro prioritizes productivity over gaming.
  • It features the same M2 chip as the MacBook Air, allowing users to perform all their work on the device.

Eye Tracking and SDK

  • Apple has invested heavily in eye tracking for an enhanced user experience.
  • The Vision Pro SDK provides better support for spatial computation and real-world applications compared to Meta's SDK.

Potential Impact and Challenges

  • It's uncertain whether the Vision Pro will be a revolutionary success or a failure like the Newton.
  • Unlike mobile devices, mass adoption may be slower, but it could capture high-end use cases in fields like construction and engineering.
  • Potential failure modes include the inability to follow up on initial success with more affordable models and the chicken-and-egg aspect of developer hesitation due to a limited user base.
  • Unlike platform-agnostic companies like DoorDash and Instacart, the Vision Pro's specific hardware platform could limit its potential user base.

Facebook's Acquisition of Oculus

  • Facebook acquired Oculus to maintain its dominance in consumer social networking against platforms like Instagram.

Potential of Spatial Computing and VR

  • Spatial computing and VR have significant potential, but there's uncertainty about developing truly immersive and unique applications.

YC's Funding Strategy

  • YC's success in funding successful startups during platform shifts stems from evaluating applications from first principles rather than relying on strong theses on specific technologies or platforms.
  • Founders with genuine passion and a strong desire to build VR applications are more likely to succeed in this space.

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