3 Niche Business Ideas We Thought Would Fail… But Actually Crushed It
17 Feb 2024 (9 months ago)
- Alex received an email from someone who thought his mouth taping business was a bad idea.
- Alex clarifies that running a mouth taping business is not always easy.
- Alex introduces the podcast "My First Million" where they discuss under-the-radar businesses that are successful.
- Alex and Sam discuss three niche business ideas that they initially thought would fail but ended up being successful.
- Alex's mouth taping business involves selling tape to people who want to stop mouth breathing during sleep.
- The business started as a joke but gained popularity through word-of-mouth and social media.
- Customers reported improved sleep quality and reduced snoring after using the tape.
- A man started a beard oil business after struggling to find a product that worked for his beard.
- The business grew through positive word-of-mouth and eventually expanded to include other grooming products.
- The owner focused on creating high-quality products and providing excellent customer service.
- A woman started a business creating custom pet portraits after realizing there was a demand for unique pet art.
- She used social media to showcase her work and attract customers.
- The business grew through word-of-mouth and repeat customers.
Jenni AI’s rise from $2k MRR to $300K MRR (1m0s)
- David pitched his AI startup, Jenni AI, to the investor when AI was trending in 2021.
- Jenni AI was a writing tool similar to Jasper, which was gaining popularity at the time.
- The investor initially dismissed the idea as unoriginal and having weak traction with only $2,000 in monthly revenue.
- David shared his entrepreneurial journey, including a failed t-shirt business at age 16.
- David and his team discovered the potential of GPT-2 and decided to focus on it.
- Despite financial constraints and living with his mother, David persisted in pursuing his venture.
The zoom-in pivot (4m0s)
- A college student developed a successful writing assistant tool that generates $300,000 in monthly revenue within two years.
- Despite an initial offer of $3 million, the founder rejected the offer and the company's value has since grown to an estimated $10-15 million.
- The founder used HubSpot's landing page tool to create a survey for business founders, collecting valuable data and growing their business.
- The founder uses social media to track website visitors' origins and analyze conversion rates into paying members, allowing them to optimize marketing strategies and maximize revenue.
First 100 customers (8m0s)
- David and his team struggled initially but moved to Malaysia to reduce expenses and conserve their $100K investment from Jason Calacanis.
- To gain traction, they focused on acquiring the first 100 customers through the "influence the influencers" strategy.
- David joined Facebook groups related to his target audience, provided valuable content, and reached out to admins for feedback and product demonstrations.
- He waited for genuine interest and excitement before promoting his product to ensure it resonated with core power users.
- David conducted customer calls to understand pain points and built a product that solved them.
- He engaged with the community, listened to feedback, and made improvements based on user suggestions.
- This approach resulted in a positive response, increased trust, and a significant customer increase.
- The entrepreneur emphasizes the importance of actively listening to customers, taking action based on feedback, and building relationships within the community for success.
Fortune favors the bold (13m30s)
- David Park, the creator of the AI newsletter, has a charismatic personality and a unique style that makes him stand out.
- The newsletter gained significant attention and a boost in revenue after a viral Twitter thread by Zayn, the founder of the AI newsletter "Superpowered," received over 365,000 likes.
- The newsletter's popularity further increased when Jennifer Lopez mentioned "Jenny AI" in a commercial, leading to increased organic traffic and searches.
- Creative TikTok marketing strategies effectively engaged the audience and contributed to the newsletter's growth.
How to do a TikTok ad right (17m30s)
- Jenny AI, a writing assistant tool, has achieved remarkable success despite initial skepticism, generating $350,000 per month or $3.6 million annually.
- The ad for Jenny AI effectively engages viewers by presenting a relatable problem, using an approachable spokesperson, maintaining suspense, and optimizing its length for the TikTok algorithm.
- Despite its potential, Jenny AI may not be a sound investment due to the dynamic AI landscape and the limited market for college essay writing.
- Sam Altman, the CEO of OpenAI, has secured significant funding, underscoring the rapid progress in AI development.
Sam's mea culpa: Hostage Tape update (25m0s)
- Alex, the creator of Hostage Tape, reached out to Sam to share his business idea.
- Sam thought it was a bad idea and told Alex so.
- Despite Sam's skepticism, Hostage Tape has been very successful.
- In year one, Hostage Tape made $2 million in revenue.
- In 2023, Hostage Tape made $14 million in revenue.
- Alex is projecting $40 million in revenue for 2024.
- Hostage Tape is now advertising on Joe Rogan and sponsoring the UFC.
- Sam admits that he was wrong about Hostage Tape and that Alex has proven him wrong.
- The founders of Flow, twin brothers from Belarus, achieved success with their women's period tracking app, Flow, which boasts 192 million in ARR and 60 million active users.
- After initially teaching themselves to code and writing books to make money, the brothers pivoted to app development after the launch of the iPhone app store in 2008.
- The founders believe that success is the sum of one's attempts and that their previous failures contributed to the eventual success of Flow.
- Flow has evolved from a period tracking app into a women's health super app, offering various health-related services beyond tracking.
- The company behind Flow, based in Lithuania, owns other successful apps like Zing and Prisma.
- The company has a competitive advantage by hiring talented European coders at a lower cost compared to Silicon Valley.
How to pick the right market (35m0s)
- The founders of a successful business chose an underserved market (women's health) and started their business at the right time (when apps were becoming popular).
- They focused on hiring good people to execute their idea rather than solely focusing on the product or the market.
- The key to success in business is finding the right market and catching the right "tidal wave" of opportunity.
- Avoid highly competitive markets and look for underserved markets or emerging trends with growth potential.
- Leverage global talent by hiring skilled individuals from overseas to enhance your business operations.
- Shephard (shephard.com) is a platform that connects businesses with international talent, offering significant cost savings and access to highly skilled professionals.
- Latin America (LATAM) is a great source for hiring MBAs and operations personnel, with individuals having consulting experience and earning around $3K per month.
- The Philippines is an excellent location for hiring customer service, design, data marketing, and marketing assistant roles.
Jason Kelce v Travis Kelce (45m0s)
- Jason Kelce, the Philadelphia Eagles' center, has gained popularity for his genuine personality and down-to-earth wife, Kylie Kelce, who stands out for her authenticity.
- Jason's recent actions, like jumping into the crowd during a snowy game and dressing up as Allen from The Hangover for the Super Bowl, have further endeared him to fans.
- In contrast to Travis Kelce's high-profile relationship with Taylor Swift, Jason and Kylie's relationship is seen as more genuine and relatable.
- Three niche business ideas that initially seemed unsuccessful but became highly successful include selling handmade wooden sunglasses, creating and selling custom pet portraits, and a subscription box service delivering high-quality coffee to customers regularly.