5 Dead Simple Business Ideas You Can Start With A FB Ad

Business Ideas and Observations

• Paul Graham wrote a blog post, possibly titled "Cities and Ambition", where he discusses how every city has an underlying message it conveys to its inhabitants. (44s)
• According to the speaker named Sam, the underlying message of Austin is about living a balanced life, prioritizing family, health, and personal time. (1m47s)
• The speaker's first business idea revolves around personality tests, noting their popularity and the human tendency to answer in a way that aligns with desired self-perception. (4m31s)
• A business idea is presented for a self-awareness or personality test where an individual and their close contacts (e.g., spouse, family, business partners) provide input, allowing for a comparison of perspectives. (5m18s)
• Michael Bir, who created the social network Bebo, previously developed a similar platform called Ringo, which he sold for a smaller sum due to uncertainties about its profitability and server costs. (6m31s)
• Bir later incorporated a "Best Friend" personality quiz into Bebo upon its launch, which significantly contributed to its rapid growth and popularity. (8m4s)
• An individual, referred to as "this guy" (10m48s), provides a service to executives that involves interviewing family, colleagues, and employees to provide feedback about the executive. (11m6s)
• Cord blood banking is a lucrative business opportunity as it plays on parents' fears and desire to protect their newborns. The business model involves collecting and freezing cord blood at birth for potential future medical use, charging a significant initial fee and ongoing storage fees. (26m17s)
• Eye for Art is a rapidly growing European company that creates artistic representations of people's eyes. The process involves customers looking into a specialized telescope that captures a detailed image of their eye, which is then turned into a print or other merchandise. The company's success is attributed to its unique product, effective storefront marketing, and the emotional connection people have with their eyes. (28m5s)
• There is potential for Eye for Art to expand its business model by offering an online service where customers can upload photos from their smartphone cameras to create eye art, making it accessible to a wider audience. (29m42s)
• Aura photography, a business involving capturing people's "auras" through photographs, is mentioned as a rapidly growing startup with numerous locations globally. (30m37s)
• A color analysis service, popularized on TikTok, where individuals pay to have their "color palette" determined is discussed. The service involves holding up various color shades to a person's face to identify the most flattering ones. (30m49s)
• The concept of "personal consumerism" is introduced, highlighting the increasing desire to acquire knowledge about oneself through various means, such as quantified health data, personality tests, and color analysis. (33m21s)
• Mold cleanup is a potentially profitable service business due to increasing concerns about mold in homes, with 70% of houses in America reportedly having mold. (34m45s)
• A suggested marketing approach involves offering free mold inspections advertised through Facebook ads, potentially partnering with health influencers to reach a wider audience. (35m14s)
• Highlighting the health risks associated with mold, such as autoimmune conditions and asthma, can create urgency and increase conversion rates. (35m6s)
• People living in older buildings may want to replace old water pipes. (39m35s)

Advertising and Branding

• Many entrepreneurs spend years on an idea without considering how to market it. (15m42s)
• Good advertisements are concise, emotionally engaging, and easily understood by a large audience. (16m8s)
• The United States brand is very strong, embodying freedom, the American dream, and national pride. (44m58s)
• A successful Rolex ad campaign from the 1970s associated the brand with prestige by featuring influential figures like Dwight Eisenhower and John F. Kennedy wearing Rolex watches. (46m55s)
• The Twitter account "The Ad Professor," known for analyzing advertising campaigns, was created by the owner of a marketing agency as a clever growth strategy. (49m24s)
• An individual named Sam has an advertising agency that creates compelling ads for brands. (50m11s)
• Sam's agency created an ad for Tesla that went viral, showcasing a Tesla accelerating while highlighting the ad's short read time. (50m38s)
• Sam's agency, adprprofessor.com, employs approximately 40 people and has gained recognition for its unique and effective advertising approaches. (51m43s)

Psychology and Decision Making

• Daniel Canaman, author of Thinking Fast and Slow and Nobel Prize winner, determined through his research that people are better at recognizing mistakes in others than in themselves. (12m20s)
• The planning fallacy is the tendency for people to underestimate the amount of time a task will take, even when they are aware of the planning fallacy. (13m59s)

Societal Trends and Observations

• Advancements in reproductive technology, such as IVF and genetic screening, suggest that sex as a means of reproduction may decline in the future. (17m3s)
• A discussion takes place about a couple who used genetic selection to avoid passing on an undesirable gene to their children. (20m29s)
• The conversation then shifts to the topic of surrogacy, with one participant, Ben, highlighting it as the "ultimate luxury item" after observing that a wealthy acquaintance's wife was not visibly pregnant close to her due date. (22m59s)
• Another participant, George, shares his experience of attending a natural birthing class with his wife, noting that the instructor stated around 85% of people opt for an epidural during labor. (24m58s)
• BAGI, formerly involved with cryptocurrency, is now focused on building a country. (40m23s)
• It is suggested that St. George's Day be replaced with Dunkirk Day as a new national holiday for England, celebrating the evacuation of Dunkirk during World War II. (42m11s)