Etki Yaratmanın Şifresi | Osman Fatih Cengiz | TEDxIAFL Youth

The Importance of Listening

• People should focus on listening to others and try to understand what they are saying. (12m42s)
• The first sense to develop in the womb is hearing, followed by sight and then the heart. (14m24s)
• The most beloved and appreciated brands are those that listen to their customers, respond to their expectations, listen to their complaints on many platforms, and try to improve themselves according to these expectations. (18m11s)
• Listening is not only valid for people and companies, but also for brands. (18m44s)
• Before leaving an impact, one must listen, learn, and understand the area they want to succeed in and the story they want to write. (19m31s)

Effective Communication and its Impact

• Mimar Sinan and Barış Manço are both very impactful figures, not just because they were good in their fields, but because they were good communicators. (7m58s)
• The speaker worked in sales for a construction company and was confused why he couldn't close deals despite giving detailed presentations. (10m39s)
• The speaker observed his coworker, Erdinç, closing deals quickly by primarily listening to the client's needs and using concise communication. (12m15s)
• Nasreddin Hoca once sold a turkey for six gold coins by saying his turkey thinks, while another man was selling a talking parrot for 16 gold coins. (16m48s)

The Süleymaniye Mosque and its Architect

• The Süleymaniye Mosque, located in Istanbul, was built in 550 AD and took seven years to complete. (2m58s)
• The head architect, Mimar Sinan, corrected a minaret on the mosque after a child pointed out that it was crooked. (4m57s)

The Unexpected Popularity of a Donkey Song

• A song about a donkey was written by an unnamed man. The song became popular with children despite the fact that it was about an animal that was often ridiculed. (1m38s)