Stripe Head of Design Katie Dill Reviews Startup Websites

Meo Website Review

• Katie Dill, Head of Design at Stripe, found the Meo website to be "a little bit more um boting about my future health um as opposed to uplifting" and that the site did not provide enough information above the fold. (1m2s)
• Dill found the site's use of scrolling to be excessive and noted that the site's attempt to instruct users to scroll was a sign that the design was not intuitive. (1m35s)

Website Design Principles

• Katie Dill believes websites should communicate their purpose, target audience, and value proposition clearly. (10m50s)
• Dill suggests asking existing users to describe the product to determine the most effective headline. (12m16s)
• Dill recommends consistency in capitalization and grammar for a professional appearance and to build user trust. (13m17s)

Signas Website Review

• Signas's website effectively uses a product shot and video to showcase its product. (5m35s)
• The website includes logos of recognizable companies to build trust and credibility. (6m2s)
• The website could be improved by simplifying the design and reducing the amount of text and visual elements, particularly in the code and log screenshots. (6m50s)

Design Best Practices

• At Stripe, exuberant color is used to communicate positivity, progress, and an optimistic worldview. (15m10s)
• Clear calls to action are important, but it's also crucial to consider their hierarchy on a webpage. For instance, a "Book Demo" button might be more important than "Learn More" buttons for specific products. (16m23s)
• While using a fun and personable design in a B2B context is encouraged, it's essential to ensure that it doesn't compromise usability or clarity of communication. (17m51s)

Design Review Observations

• A company advertises their launch on Y Combinator and includes a "learn more" button on their webpage. (20m4s)
• A webpage uses bold text to highlight specific information, but it is suggested that negative aspects should not be bolded. (20m23s)
• Katie, participating in a design review, expresses her enjoyment and willingness to engage in similar reviews daily. (20m43s)