DESIGN FROM WITHIN: FROM PERSONAL PASSION TO UNIVERSAL CONNECTION | Duy Dao | TEDxVin University

Design Inspiration and Problem-Solving

• Duy Dao, a designer and creative director, was inspired by the cartoon character Doraemon and his ability to solve problems using inventions from the future. (7s)
• Dao believes that Doraemon's approach to problem-solving is similar to that of a designer, as both anticipate needs and curate tools to address specific challenges. (4m28s)

Personal Pursuits in Design

• Dao emphasizes the importance of "personal pursuits" in design, drawing inspiration from Bruno Murari's work, which highlights the countless ways to approach a single design topic. (6m16s)
• Many restaurants in Hanoi, Vietnam, have chefs and owners who believe their food is the best in the city, contributing to the diversity of the culinary world. (7m36s)

Subtle Differences and Characteristics

• Typeface design, like the Helvetica font by its creator, features subtle differences and characteristics that distinguish each typeface, similar to how chefs and artists approach their work. (8m9s)
• Dr. George Charleswood designed the zebra crosswalk, a now universally recognized graphic design element, by persistently advocating for its use and believing in its ability to improve pedestrian safety. (11m32s)

Personal Experiences as Inspiration

• Many successful creators base their work on personal experiences. Examples include J.K. Rowling basing characters in Harry Potter on people she knew and Eiichiro Oda drawing inspiration for One Piece from his love of travel, adventure, and pirates. (14m3s)
• The only way to bridge the gap between current work and one's vision is to love the work and do a lot of it. (17m30s)

Designing for Context

• When designing something, it is important to consider the larger context in which it exists. (20m31s)
• The quote, "If you design a chair, imagine a chair in a room… if you design an environment, how does the environment look in the whole city plan," is by influential architect, Alio Serin. (20m38s)

Simplicity and Versatility

• The iconic 'in chair' designed by a couple demonstrates the principle of designing something simple that can fit into almost any scenario while conveying the same aesthetic message. (21m1s)
• When redesigning a product with a new logo, the placement of the logo should be prioritized to transition the audience to the new design, ensuring the logo is visible in various settings. (21m51s)