How to build a business in today's world? | Ishan Sharma | TEDxIPSA Indore

Achieving Financial Freedom through Entrepreneurship

• The speaker reflects on their journey from a modest upbringing to achieving financial freedom through various entrepreneurial ventures.
• They emphasize the importance of seeking financial freedom from a young age and not following the traditional path of working for 40 years and investing in the stock market.
• The speaker highlights the success of young and ambitious individuals like Taylor Swift, MrBeast, and Kylie Jenner, who have disrupted traditional business models by building distribution, creating their own brands, and launching products that meet their audience's needs.

Key Lessons from Successful Entrepreneurs

• The speaker discusses the key lessons learned from these successful individuals, including longevity, authenticity, and monetization.
• They introduce a three-step model that these individuals followed to achieve financial freedom: building distribution, launching a product, and monetizing their offerings.

Building a Personal Brand and Achieving Success in the Digital Age

• The speaker concludes by connecting with the audience and discussing the challenges faced by engineering graduates in securing high-paying jobs.
• Building a skill stack by combining hard skills (coding, design, marketing) with complementary skills (sales, negotiations, storytelling, user behavior) can help individuals stand out in the industry.
• Finding one's "one thing," a topic of interest that they can obsess about and build a following around, can lead to success in the digital age.
• Establishing a personal brand through content creation and social media presence can help individuals become known for their expertise.
• Engaging in activities that don't scale, such as meetups and one-on-one interactions, can help build loyalty and connect with the audience.
• Selling the outcome, or productizing oneself, by creating a replicable version of one's skills and services, can lead to freedom and financial success.
• Overcoming self-doubt and taking action is crucial for success, as those who are less intelligent but more confident may achieve greater financial success.