How to Make a Pitch Deck for Investors - Startups 101

Pitch Deck Intro (0s)

• The video is designed for those who are raising funds for their startups.
• The focus will be on creating a pitch deck for investors, including structure and design guidelines.
• Importance of making a stellar first impression on investors through the pitch deck is emphasized.

Pitch Deck Outline and Structure (44s) (1m4s)

• Standardized pitch deck outlines are commonly agreed upon across the industry.
• Example pitch decks, such as Uber's from 2008, as redesigned by the video creator, are used for reference.
• The content of pitch decks across various sources is largely the same, despite different design approaches.

The Intro Slide to The Solution Slide (1m48s) (2m1s) (2m6s) (3m13s)

• Pitch deck should capture investor's attention by clearly presenting the problem and proposed solution.
• Airbnb and Uber are examples of startups that effectively summarized their market problems.
• The solution slide should focus on product benefits rather than features, aiming to resonate with investors.
• Avoid technical jargon and instead present solutions in a relatable, benefit-oriented manner.

The Product Demo to The Market Size (3m44s) (4m24s) (4m50s)

• Demonstrate the product succinctly, in a way that is reliable and showcases its main appeal within 30 seconds.
• Explain why the company will be financially successful and provide a return on investment to potential investors.
• Define the market size using Bottom Up or Top Down market analysis, with accurate predictions critical for credibility.
• Uber's growth projections showed a range of potential scenarios from small to giant market leader.

The Business Model Slide to The Competition Slide (6m27s) (7m20s)

• The business model is presented, often as a make-or-break aspect of the pitch, using simple examples like Airbnb's commission approach.
• The competition slide should highlight how a product compares favorably to competitors, as demonstrated by companies like Slidebean with their efficient design-positioned product.

The Competitive Advantage to The Go-to-Market Plan Slide (8m35s) (9m2s)

• Dive into technological innovations and unique features of the product or service that offer a competitive edge.
• Outline clear go-to-market strategies and adaptability in the execution of marketing plans, citing specific successful tactics like Airbnb's dual posting feature.

The Team Slide to The Fundraising Information (10m1s) (10m40s) (11m28s)

• Present essential team members with the right combination of skills and dedication to the company's growth.
• Traction and milestones slides are vital, showing revenue growth or user engagement to establish credibility.
• Final fundraising slide should align with SEC regulations on who can view financial information, adapted appropriately for the audience, whether on stage or in private VC communications.