Emprender en plataformas digitales: Transformación de un sueño en realidad | Iker Ruiz | TEDxUDeusto

Journey to Success as a Sports Journalist

• The speaker, a 23-year-old sports journalist, gained popularity as the most-followed Spanish sports journalist on Instagram and TikTok.
• He started making YouTube videos at 14, inspired by popular Spanish YouTubers, and taught himself video and audio editing through online tutorials.
• In 2018, he and friends started a YouTube channel about football.
• He recognized the importance of developing a unique style and identified role models to learn from.
• After experimenting with different styles and formats, he found success with dynamic, fast-paced videos narrated in a voiceover format.

Achieving Social Media Success

• The creator analyzed successful traditional media elements and applied them to social media.
• He identified Spanish-speaking football content consumers as his target audience and noticed a gap in the market for voiceover-narrated football content.
• His TikTok account gained 300,000 followers in two months, leading to a job offer from a top sports journalism program.
• He worked for a popular sports program, creating engaging short videos that resonated with viewers.
• After reaching 600-700,000 followers, he felt creatively unfulfilled and took a break to reassess his approach.
• Inspired by a movie about a young hairstylist, he realized the importance of finding his unique style.
• He combined his love for football with his passion for writing, creating a unique video format that went viral, reaching 5 million views in a day and gaining recognition from major football clubs.
• The creator found his niche by using football as a platform to discuss life and share positive messages, emphasizing the importance of authenticity and using social media for meaningful discussions.

Key Learnings and Success Factors

• The creator acknowledges the need to adapt and evolve his content style to keep up with changing trends and audience preferences.
• He believes "magical talent" comes from hard work and embracing one's unique qualities.
• Success on social media requires finding authenticity, creating valuable content with viral potential, and embracing evolution.
• Consistency and hard work are essential for success.
• Social media is the most democratic market, providing opportunities for anyone to succeed.