My honest advice to someone who’s doing too much

Why I'm making this video (0s)

• The YouTuber received a question from a subscriber named Zach who feels overwhelmed trying to grow his photography business and YouTube channel simultaneously.
• Zach struggles to build systems and make tangible progress in both areas.

Zak's question (25s)

• Zach explains his situation:
  • Aspiring to become a portrait photographer with a home studio.
  • Aiming to be a full-time YouTuber like the video creator.
  • Lived in a van for 17 months, backpacking, traveling, and creating van life adventure content for his YouTube channel "Zach and fou".
  • Struggling to develop systems for making progress and iterating in his personal business and YouTube channel.
  • Considering joining the YouTuber Academy for guidance.
• The YouTuber acknowledges that many people face the challenge of doing too much and feeling overwhelmed.
• Focus on one thing at a time:
  • Trying to do too many things simultaneously can lead to feeling overwhelmed and unproductive.
  • It's better to focus on one goal or project at a time and give it your full attention and effort.
• Set clear goals and priorities:
  • Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for each area of interest.
  • Prioritize these goals based on their importance and urgency.
• Create systems and routines:
  • Develop systems and routines to streamline your workflow and make progress more efficiently.
  • This could involve creating a content calendar, scheduling dedicated work time, and automating tasks.
• Delegate and outsource:
  • Consider delegating or outsourcing tasks that others can handle, freeing up your time to focus on higher-priority activities.
• Take breaks and practice self-care:
  • Avoid burnout by taking regular breaks and practicing self-care activities to maintain your physical and mental well-being.
• Seek support and mentorship:
  • Connect with mentors, coaches, or communities who can provide guidance, support, and accountability.

GPS (Goals, Plans, Systems) (3m48s)

• To achieve success, it's essential to have a clear goal, a well-defined plan, and a supportive system.
• When setting goals, be specific and realistic, breaking them down into smaller, actionable steps.
• Ensure your goals and plans are aligned and well-defined, rather than relying solely on systems and strategies.
• Identify your goal and the different paths to reach it, seeking professional help, educational content, and relevant books if needed.
• Focus on one strategy at a time, breaking it down into smaller steps and determining the necessary actions to reach your goal.
• Explore various lead generation sources to attract potential clients or customers.
• Business problems can be categorized as either math problems (solvable through strategy and planning) or drama problems (psychological and emotional barriers).
• Fear, imposter syndrome, and self-doubt can prevent entrepreneurs from stepping outside their comfort zones and achieving their goals.
• Spreading oneself too thin by trying to grow on multiple platforms at once can be a result of avoiding discomfort and not pushing through barriers.
• Identifying the root cause of the problem (drama or math) and addressing it is crucial for finding a solution.

Limiting factors (13m51s)

• The root of the problem may lie in a lack of clarity regarding goals and a concrete plan to achieve them, rather than in systems.
• Before addressing systems and strategies, it's crucial to define specific, achievable goals.
• Growing a business is generally more straightforward and follows a linear relationship between actions and growth, while going full-time on YouTube is a creative field that involves more competition and requires a combination of luck, the right niche, and unfair advantages.
• To stand out in a saturated market, analyze the target audience, value proposition, unfair advantages, and competitors in the chosen niche.
• Reading books like "Blue Ocean Strategy" can provide insights into developing a successful strategy.
• Growing a business is easier than growing a YouTube channel because there is a clear playbook and it's less reliant on luck.
• Luck plays a significant role in growing a YouTube channel, while growing a business is more about taking sensible actions.
• It's important to understand the "bigger why" behind your actions, such as why you want to grow your business or YouTube channel.

Be clear about what you want (18m34s)

• If your goal is to make money, focus on growing your business rather than your YouTube channel.
• Working on your business for 10 hours a day with the right advice is more likely to get you to $10K a month than working on YouTube for 10 hours a day.
• It's easier to make money when you already have money.
• Treat YouTube as a hobby or side hustle for fun and extra income, rather than relying on it as your primary source of income.
• Consider using YouTube as a tool to generate leads for your business.