Oh the Places You'll Go! Disrupt Travel with Johannes Reck (GetYourGuide)

Get Your Guide Company Overview

• Get Your Guide is a platform for tour providers to list and sell their services.
• The company has expanded to include creating new types of experiences called Get Your Guide Originals, designed to align with travelers' interests rather than traditional tourist attractions.

Funding and Controversy

• Get Your Guide recently raised a significant round of funding led by SoftBank, which faced controversy due to SoftBank's ties to the Saudi Arabian government.
• The company condemns the murder of Jamal Khashoggi and emphasizes that SoftBank's involvement should not be seen as an endorsement of the Saudi Arabian government.

Business Model and Growth

• GetYourGuide has a different business model compared to other SoftBank-funded companies and focuses on long-term growth and profitability.
• The company has strong unit economics and is not burning cash for growth.
• GetYourGuide is the market leader in tours and attractions, experiencing accelerated growth while increasing profitability.

New Product Launch

• GetYourGuide is launching GetYourGuide Originals Day Trips, projected to sell over a million tickets in the next 12 months.

Core Competency and Partnerships

• GetYourGuide's strength lies in curating and providing high-quality experiences.
• The company partners with local operators for transportation and other logistics.

Innovation and Technology

• The CEO emphasizes the company's ability to innovate and adapt to the evolving travel industry.
• GetYourGuide leverages technology to enhance travelers' experiences.
• They provide operators with data, knowledge, and capital to improve their services.

Customer Experience

• Customers are offered high-quality, curated, and recommended experiences.

Marketing and Content

• Instagram is the primary platform for sharing travel experiences and content.
• The company is open to using any platform to reach consumers with its content.

Success Factors

• The company's success is attributed to people's love for travel and the quality of the content provided.

Key People

• CEO of GetYourGuide: [Name]