The Mira app allows users to compare their hormone charts to those of a similar population group based on factors like age and how long they have been trying to conceive. rel="noopener noreferrer" target="_blank">(00:16:14)
Mira's hormone tracking product helps users understand their fertility and can lead to pregnancy within 3 to 6 months for approximately 80% of users, costing a maximum of $4,500, significantly less than the $30,000 per cycle cost of IVF. rel="noopener noreferrer" target="_blank">(00:21:12)
Consumers are interested in learning more about their hormone levels and how they impact their health, but some doctors were initially hesitant about providing patients with this data. rel="noopener noreferrer" target="_blank">(00:08:30)
When pitching Mira to investors, Sylvia Kang found that many male investors were skeptical of the product's potential success, often basing their opinions on their wives' experiences with fertility. rel="noopener noreferrer" target="_blank">(00:10:30)
Doctors were initially hesitant about the product due to limited research, but some were curious about its potential applications, especially for unexplained infertility. rel="noopener noreferrer" target="_blank">(00:13:35)
Mira, initially a business-to-consumer (B2B) company, transitioned to a direct-to-consumer (D2C) model, requiring Kang to adapt her skills and learn new approaches. rel="noopener noreferrer" target="_blank">(00:31:35)
While not currently covered by insurance, Mira is covered by FSA and HSA and is working with fertility benefit companies like Maven and Carrot to provide coverage for their employees. rel="noopener noreferrer" target="_blank">(00:22:17)
As a medical device company, Mira adheres to FDA regulations, including rigorous quality management systems, design control processes, and maintaining comprehensive design control and history files. rel="noopener noreferrer" target="_blank">(00:23:27)
Mira has a team of 120 employees and prioritizes a culture of open-mindedness, innovation, and support, particularly for female employees, who make up a significant portion of their leadership team. rel="noopener noreferrer" target="_blank">(00:32:48)